Why? Marketing Services Ltd

About Why? Marketing

There is a famous scene in the film Glengarry Glen Ross where Alec Baldwin's character, Blake, challenges the sales team at a real estate agency on why they weren't closing enough business. From the back of the room, Shelley Levene, played by Jack Lemmon, puts up a hand and says "but the leads are weak."

All too often I hear this played out in real life. "We need more leads, the leads aren't good enough". In B2B Marketing it's an endemic problem and if a business finds itself in this position then my advice is stop marketing altogether because I can guarantee you're wasting money. Stopping will make zero difference to your real pipeline, the savings will improve your bottom line, and the time will enable you to reset marketing for growth.

And at this point, in 2016, Why? Marketing was born .

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Alan Edwards

I can help you. . . .

Create a Marketing strategy that will ensure you find your marketing mojo and get audiences dancing to your tune!

I'm a Marketing Consultant with over 30 years B2B marketing leadership experience over which time I've seen, done, and learnt a lot. In that time I have also been privileged to work with exceptional people, which has enabled me to assemble a proven, trusted network of brilliant brand, digital, media and business talents who can move quickly into action. I call them my 'And Co.'

Individually or collectively we can help you choreograph a way into a profitable, high growth future!

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What's your goal?

Win new business

Drive long term growth

Building a solid pipeline you can trust will be high on your priorities, but don't fall into the marketing tactics trap. Marketing strategy comes first. Get one!

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Drive long term growth

Pipeline gets you so far, but growth needs long term demand creation. That'll be the power of your brand, and a solid Marketing strategy will ensure you get the balance right.

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Reset marketing

Drive long term growth

Reset marketing

The danger is you don't see the value from marketing and so you invest less. Big mistake. Get a solid Marketing strategy and then invest confidently in the growth you expect!

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