There is a famous scene in the film Glengarry Glen Ross where Alec Baldwin's character, Blake, challenges the sales team at a real estate agency on why they weren't closing enough business. From the back of the room, Shelley Levene, played by Jack Lemmon, puts up a hand and says "but the leads are weak."
All too often I hear this played out in real life. "We need more leads, the leads aren't good enough". In B2B Marketing it's an endemic problem and if a business finds itself in this position then my advice is stop marketing altogether because I can guarantee you're wasting money. Stopping will make zero difference to your real pipeline, the savings will improve your bottom line, and the time will enable you to reset marketing for growth.
And at this point, in 2016, Why? Marketing was born .