Like investment fund managers, a company’s marketing team has to speculate on the future.
Fund managers invest money in a range of assets, ones that they judge will produce a short- or long-term return. The equivalent for marketing teams is the investment of their time and budget in various marketing tactics – such as events, social media, mailshots and so on. As with fund management, a greater spread of assets can help reduce risk.
Many marketing teams struggle to assess the risks and benefits of their ‘investments’. Working with teams, we give them the means of measuring how well each marketing tactic is paying off. Just as importantly, we show them how to communicate their rationale to business leaders.
Our work involves:
Organisational Consulting: Embedding the systems and culture that let the marketing team become more connected, commercially aware and innovative.
Operational Consulting: Increasing the relevance and accountability of your company’s marketing work, bringing greater efficiency to day-to-day practice and use of the budget.
Technology Consulting: Helping the team use the right technology at the right time, transforming their practice for the better.