In our view, too much B2B Marketing operates on a wing and a prayer. In their daily practice, marketers often base initial decisions without much research, then repeat these decisions based on imprecise assessments of their impact.
This isn’t an indictment of marketing teams. They do their best with what they have. Rather, these are systemic issues. Typically, they are problems of legacy, gaps in knowledge and lack of alignment with the wider business.
The good news is that all these shortcomings can be addressed. Our consulting team uses experts that understand both the marketing perspective and the commercial realities of a business. Why? Marketing look at the running of your marketing. We show teams how daily practice can be made more effective, and evaluate whether budget savings could be made.