Imagine approaching your marketing team with two questions. Firstly, what is the revenue goal for the company this year? Secondly, how are the company performing in relation to that goal?
We often find that marketers struggle to answer those questions. That alone tells you plenty about the disconnect between marketing departments and the wider business setting.
In our consulting work, we establish a team ethos built around clear goals, research into markets, measurement of success and meaningful communication. We also put in place the systems that will result in lasting improvement.
Our work isn’t about making damning judgements on individuals and teams. It isn’t even about providing all the answers. Instead, we help marketing teams align more closely with the company’s business goals.