Choosing and using marketing technology requires specialist knowledge. Marketing teams are often dazzled by a platform’s capabilities, but end up swamped with data that has little bearing on the company’s commercial goals. Why?Marketing are experts at guiding teams through the morass of technology options, and at helping them unlock a platform’s true potential.
The graphic displays just some of the technology available to marketers. Each platform promises unprecedented insight into customers and indispensable automation, it’s small wonder marketing teams are lost. After all, many of these choices did not even exist a few years ago.
With our industry experience, and our understanding of commercial realities, we help marketing teams to cut through the technology hype. We help them select the best technology for their needs, and guide them through using the most useful aspects – those that will help them analyse their own performance and communicate this simply to other parts of the company.