There’s been an exponential increase in the technology available to marketing teams. More information can be gathered than ever before, and more processes automated. So why does marketing technology often provide such a poor return on investment? It’s because many teams are ill-equipped to choose the most appropriate technology and make it work effectively. Why?Marketing offer expert support and direction in this vital area.

 

Why? Marketing can:
  • Advise on the most appropriate and cost-effective technology to support marketing
  • Validate existing technology, helping teams to use it more effectively
  • Show how to filter irrelevant data, focusing instead on commercially important metrics
Technology solutions

Choosing and using marketing technology requires specialist knowledge. Marketing teams are often dazzled by a platform’s capabilities, but end up swamped with data that has little bearing on the company’s commercial goals. Why?Marketing are experts at guiding teams through the morass of technology options, and at helping them unlock a platform’s true potential.

The graphic displays just some of the technology available to marketers. Each platform promises unprecedented insight into customers and indispensable automation, it’s small wonder marketing teams are lost. After all, many of these choices did not even exist a few years ago.

With our industry experience, and our understanding of commercial realities, we help marketing teams to cut through the technology hype. We help them select the best technology for their needs, and guide them through using the most useful aspects – those that will help them analyse their own performance and communicate this simply to other parts of the company.

At Why? Marketing, we start with the basic questions that companies forget to ask. Why is the marketing budget set at this level? What revenue is it generating? Does the direction match the company needs? For answers, we look to the evidence, cutting through the haze of confusing statistics to the numbers that matter.

Our technology services give your marketing team a more relevant, efficient, commercially-driven working practice.

Ready to learn more?

If we've piqued your curiosity about our services, please get in touch. We will be happy to talk through what we can offer.