Answering our four short questions can start you towards your most efficient marketing strategy. Why? Marketing use questions like these to look forensically at every aspect of your business. This helps us arrive at the marketing ‘investment strategy’ that best fits the company’s needs.
Marketing works like any other portfolio of investments – there are long and short term alternatives, higher and lower risk options. Like a personal portfolio, it’s crucial that a company chooses the optimal ‘investment strategy’, one that matches its goals and type of business. Why? Marketing help companies gain some distance: helping them ask the big strategic questions about their marketing investments.
- Younger companies seeking the optimal strategy for growth
- Established companies reviewing how their marketing fits with business goals
- Technology companies confident of their product, but not their message
Marketing teams are usually busy, produce plenty of statistics, and get through their annual budget. Yet often, they escape the detailed scrutiny to which other departments are exposed. Research suggests business leaders are uneasy about marketing, with 80% reporting that they don’t trust their marketing team. This is emphatically not the team’s fault, but caused by faulty communications and a lack of shared purpose.
At Why? Marketing, we start with the basic questions that companies forget to ask. Why is the marketing budget set at this level? What revenue is it generating? Does the direction match the company needs? For answers, we look to the evidence, cutting through the haze of confusing statistics to the numbers that matter.
Our strategic support and direction helps your marketing team to achieve a more relevant, efficient, commercially-driven working practice.