"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu
The hardest choice in strategy is deciding what not to do, but get this right and you'll be targeting the most profitable audiences for your business. You'll also stand out as distinct and different from your competition.
A marketing strategy identifies where and how marketing can make the biggest impact. It should be based on a deep understanding of your target audience, your product or service, and the competitive landscape.
Developing a marketing strategy makes use of the output from the marketing diagnosis to guide the segmentation, targeting and positioning of your business. Once set, your marketing strategy is executed through your marketing plan.
You may already have a marketing strategy or maybe you are looking at one for the first time. Either way, if you'd like to talk about strategy I'd be happy to help. Book a free discovery call.