Does your marketing make money, or spend it?
The Marketing Audit measures your customer economics to a standard your finance team will accept. Start from £1,200, with your price set before you pay.
For decades, marketing has struggled to prove to finance that it pays.
Your business knows it needs marketing. It just can't see what marketing is worth in the terms finance cares about, so it runs it as a cost with a budget and hopes for the best. Marketing's own numbers, conversions, leads, engagement, tell it how the work is going, but none of them tell finance whether the money comes back. So the two talk past each other, and the relationship wears thin.
There's a number that fixes that, and it isn't new: what a customer costs you to win, against what they're worth. Investors use it, and good finance teams use it every day. Your marketing team can own it, finance can read it, and it turns the conversation from activity to whether the money pays. Drucker built it into the meaning of marketing back in 1954, and we simply hold marketing to it, the way the rest of your business already is.
One number your marketing team can own, and your finance team already trusts.
Two ways to find out, and the first one is free. Both answer the same question: what it costs you to win a customer, and whether that customer is worth it. Calibrate gives you a quick sense in twenty minutes. The Marketing Audit measures it properly, on your own numbers.
Calibrate Free
A quick, free check on what your marketing costs you. Twenty-eight questions, around twenty minutes, and a score out of 100 by email with the areas hurting you most.
The Marketing Audit From £1,200
The full picture, worked out on your own numbers: what it really costs to win a customer, what that customer is worth over time, whether the two add up, and how long before you get your money back. You get a report you can put in front of the board.
You can read a full Marketing Audit before you buy one.
The Marketing Audit is a written report, built from your own figures. It shows what it costs you to win a customer, whether that pays, where your money is going, and what each problem is costing you. You can read a complete one right now.
See a sample →You see what your audit will cost before you pay.
When you start, we work out your price from your size and scope and show it to you straight away. No sales call, no quote to chase. Then you carry on into the audit.
About your company
Name, sector, and where you sell.
Your revenue and scope
This sets your price. We check it against your figures later.
Your price
Shown before you pay, with how to pay it.
Before you payStart the audit
Straight into the questions the report is built from.
You're never asked the same thing twice. The questions that set your price are the first ones the audit needs anyway, so you're already doing the work.
Pay by card and start, or ask for an invoice if you need one.
Invoice only. Bigger or multi-sector jobs are quoted.
The audit tells you where you stand. The Strategy & Plan tells you what to change.
When you want to act on the audit, the Marketing Strategy & Plan turns your numbers into a plan of action: where to focus, what to fix, and how to move your budget to do it. A fixed fee, with no retainer afterwards.
See a sample →The strategy
Where to compete, what to fix first, and how you win, decided on the numbers.
The opportunity
The size of the prize in each part of your market, ranked, so you go after what is both winnable and worth it.
The plan of action
How to move the budget you already have, channel by channel, over the first year.
The goals
What marketing commits to and reports from now on, in place of vanity numbers.
Governance
Who owns what, and how it is tracked, so the gains stick.
What more spend would return
What a 5% or 10% budget increase would buy, as a separate decision.
The same number, whichever seat you're in.
Told a marketing leader is more than you can justify yet? The audit gives you a different starting point: what marketing already returns, and whether that return could pay for the hire. You decide from the number, not a hunch.
You have a marketing function and plenty of metrics. What you don't have is one number the CMO and the CFO both trust. The audit gives you that, and a way to reset a relationship that has drifted.
You already judge a business on what it returns. The audit brings that rigour to marketing, one repeatable method to run across the portfolio, so marketing is held to the same standard as everything else.
Start free, or run the full audit.
Try Calibrate free for a quick sense of where you stand, or run the Marketing Audit on your own numbers. From £1,200, and you see your price before you pay.