"Diagnosis is not the end, but the beginning of practice" - Martin Fischer
It is too easy to fill a marketing calendar with activities, but you should avoid this costly mistake. Whether you're looking to improve your existing marketing efforts, or investing in marketing for the first time, an audit or diagnosis is the right place to start.
A marketing audit will set the foundations to identify the target audiences who will be your most profitable. It will uncover the positioning that will make your brand stand out as different and distinct from your competitors.
A perfect audit begins with a discovery phase, researching the history of your brand, gathering secondary data, loyalist research and segment groups. Once the audit and diagnosis is complete, an effective marketing strategy can be created.
If you'd like to find out more about marketing diagnosis, what it might mean for your business, and how it could help uncover your path to growth, book a free discovery call.