"Stopping advertising to save money is like stopping your watch to save time" - Henry Ford
It was Einstein who famously said "Insanity is doing the same thing over and over again and expecting different results." And so it is in marketing. The temptation to run yet more tactics and expect the pipeline to grow.
B2B marketing notoriously suffers from what might be called 'over tactification'. Tactification is the belief that more social media, more email, more events, another campaign, will be the turning point and the pipeline will swell. It isn't and it doesn't.
If this resonates then from all of my experience I would say to you "stop all marketing". It really will not make a difference, and it will put money back to the bottom line while you rethink marketing, and that begins with strategy.
When marketing tactics are directed by strategy, and aligned to smart objectives that support your businesses ambitions, then marketing will work. It is far to easy to over-complicate marketing and equally as easy to waste money. Great marketing should drive growth and should be one of your most productive investments.
If you're concerned about the performance of your current marketing activity then take a breath and as the Romans would say, "get back in the tent and set strategy". If you would like to discuss the current performance of your marketing, book a discovery call now.