"Just add value to what you're offering if you really want to win new business, but don't reduce your price" - Carlos Castillo
Lead generation, new business, pipeline, whatever you call it building a solid, reliable pipeline of new business opportunities is probably the number one priority for small and medium sized businesses. I can safely bet that almost 100% of your marketing activity is focused on it, and I can also safely bet that it isn't delivering what you expect.
There is a very good reason why most lead generation fails. It fails because all of the attention and activity falls onto tactics. If we do more, then we'll generate more, but tactics without strategy is a recipe for failure. As SungTzu says in the Art of war - "Tactics without strategy is the noise before defeat".
If this resonates then my advice would be to stop all spending on marketing now. You could return this money to the bottom line it will make no difference to your current pipeline performance, and you will be more profitable. What you lack is a marketing strategy. Back to Sung Tzu - "Tactics and strategy should always complement each other. They are two sides of the same coin".
There is an aversion to the word strategy, a belief that strategy takes forever and leads to no action. This is not the case. Marketing strategy can be set in a short time and will pay back in a pipeline you can begin to trust. To talk about your marketing strategy book a free discovery call now.