"I'm here to build something for the long term. Anything else is a distraction" - Mark Zuckerberg
There is a much confusion in B2B circles about growth. The consensus is that to drive growth a business needs to generate more leads, and so lead generation is the number one marketing priority for most small to medium businesses.
The consequences of this misunderstanding of marketing is never enough leads, inefficient marketing, slow growth, and a frustrated sales team. And it goes deeper. You'll be less attractive to investors, further away from any planned exit, and far too busy on activities that aren't paying off.
The answer to real growth lies in your brand, in creativity, and in the emotional connection that you should be building with your market. For a typical sales cultured business this is the fluffy end of marketing that has no fit with the business, but there is far too much empirical evidence that proves the opposite. You need brand awareness more than you know!
It's a big step to start thinking about brand. Brand always seems long term, too far away to have an impact now, but it really isn't. You should be investing at least half of your marketing resources into brand now. If you aren't then growth will be slow. To talk about your brand, book a discovery call now.