Oprah Winfrey
Every company and client has taught me something, but it doesn't always go right, it's the mistakes we learn from that become the foundation of our experience. I have worked with, and learnt from, some brilliant companies, here's just a few of them.
A Digital mental health service needed help during a leadership transition to reconnect with their audiences and meet their revenue goal for the year. Targeting and establishing a measurable pipeline was the way ahead.
An IT Services consultancy wanted to reposition their brand for the next phase of growth. In a crowded and competitive market a very distinct and differentiated brand position was going to be the answer.
A provider of 'living walls' wanted to double the size of the company over 3 years. The strategy involved the identification of brand new revenue streams to power the growth that would meet their ambition.
The market for cloud communications and telephony is ultra competitive, low margin, and high churn. An ambitious provider wanted to identify more profitable growth. Research was the answer to discover the potential in a new segment.
A provider of janitorial supplies to the contract cleaning industry did not want to compete just on the price of the basic products. But how do you find value in toilet rolls? Start with research to uncover what buyers really want and what they will be prepared to pay for.
When a market is only growing a few percentage points a year and is occupied by many providers, most of whom have been there for decades, how does a small company find space? Change the game. Compete on a new field that you define.